Bodyform: Blood
Blood may be gruesome to some, but AMV BBDO make it seem fiercely empowering in its latest offering for Bodyform.
Why should a little blood interfere with your routine or hold you back from doing the things that you love to do?
AMV BBDO flips the stereotype in this bold and at times, gruesome campaign for Bodyform as it launches Red.Fit, a digital platform that informs women about exercising while on their periods.
The spot helmed by directing duo Jones + Tino sees women continuing to compete in a range of challenging sports despite suffering various falls and accidents.
Red.Fit encourages women to continue living fearlessly even when they're on their period. The platform will post information about women's health and exercise, complete with exercise videos, nutritional information and podcasts based on research conducted at St Mary's University and University College London. Click here to visit the platform.
Connections
powered by
- Agency AMV BBDO
- Digital Production AMV Flare
- Editing Company STITCH
- Post Production MPC London
- Production Stink Films London
- Copywriter Caio Giannella
- Creative Director Jim Hilson
- Creative Director Toby Allen
- Director Jones + Tino
- Editor Leo King
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