D&AD New Blood winners announced
Winners of the D&AD New Blood awards announced at London event.
A bunch of happy, shiny new creatives received instant industry acclaim last week when the Pencil winners of the 2016 D&AD New Blood awards were revealed at a ceremony in London’s Village Underground on 7 July.
The category offers a platform for students and other young creatives to test their talents on real briefs set by real clients. An impressive 24 young creatives, from 58 countries, received Yellow Pencils, with two bagging the coveted Black Pencil. Andy Sandoz, D&AD president and creative partner Havas Worldwide commented: “Our two Black Pencil winners are incredibly emotive pieces of narrative. Bottles Of Squash shows us a raw and honest time of life where the simplicity of execution belies the depth of craft that is going on. Retro Serif wins its Pencil for the story of the censorship of language. Creating a typeface that makes a positive impact on the world is an incredibly difficult brief and they delivered a beautiful piece of work.”
The Retro Serif typeface project aims to promote the original Russian alphabet, elements of which were banned after the revolution, being seen as symbols of aristocratic 'High Russian'. The project included the creation of a silicon keyboard cover including the original Russian glyph set (above).
Watch the judges discussing the winning work here….
Emotive causes and the power of ‘creativity for good’ proved to be a strong motivator, with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil wins.
