Zaifert joins 22squared

Full service independent ad agency 22squared has appointed Matthew Zaifert to the role of creative director. Zaifert will be based in the agency’s Tampa office and will report directly to executive creative director Kevin Botfeld. He will be working across many of the agency’s key accounts. Zaifert joins 22squared from Publicis NY, where he was a creative director for the past two years, working with big brands such as Wendy’s, Cadillac, and Samsung. Prior to this, he spent most of his career at BBDO NY creating award-winning work on AT&T, Snickers, M&M’s, Footlocker, Autism Speaks, and Mountain Dew.