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If Insurance – If Insurance: Slow Down GPS

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What's the best way to combat reckless driving, especially in areas where there's lots of kids, like schools and daycare centres?

Forsman & Bodenfors has come up with a solution - a new GPS voice navigation app, that replaces the usual monotonous sounding one with children's voices.

The spot helmed by Tarik Saleh introduces the initiative and explains how a child's voice will help drivers to slow down and be more cautious on the road.

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