RKCR/Y&R appoints Priya Patel as MD

Priya Patel, previously managing partner at RKCR/Y&R, will continue to run a portfolio of client business and oversee agency operations. She will report to Jon Sharpe, who took over as CEO in December 2015.

Vicky Jacobs, the MD since 2014 is taking time out of the agency for health reasons. Patel has been at RKCR/Y&R for 10 years and during her time at the agency has led and helped create award-winning campaigns for some of the agency’s biggest and most famous accounts including Virgin Money, Volvic, BBC, Bank of Scotland, TUI and M&S.

Patel was integral to the team that launched Virgin Media and was responsible for the much-awarded 2010 campaign Fantastic Journey.  She also ran the M&S account between 2012 and 2016, helping to launch the lhighly acclaimed M&S Food campaign and the Leading Ladies campaign.