D&AD New Blood Awards 2017 Briefs Set

D&AD has just announced this year’s brief line up for the New Blood Awards 2017 so the next generation of creative provocateurs can get cracking on some real-world briefs to showcase their talents.

For 2017, D&AD’s partners are a mix of returning favourites, such as John Lewis, Nationwide and BBC, as well as new brands Amazon, The National Autistic Society and Squarespace. Collaborating with paper products manufacturer Arjowiggins brief will be Facebook, Instagram and Sony Music, while board game fans can cut their teeth on the Hasbro brief in collaboration with Big Potato Games. More information and the full list of brief partners can be found here. 

It's open to any young creative aged 23 or under, in addition to current students and those within two years of graduation. The entry site will open early next year, with the deadline for work being 22 March 2017.

This year’s topics range from that old analogue favourite, paper, to the possibilities afforded by the digital world, like big data. Others take in food and drink, music and movies, finance to festivals, education and causes to fight for.

All the briefs have been designed in collaboration with industry experts to both reflect the real current business challenges faced by brands and also to develop the creative skills the industry is seeking.

Paul Drake, D&AD foundation director commented: “As always the 2017 New Blood Awards are designed to be both challenging and demanding. This year they feature a mix of topical ideas and craft-based briefs, encouraging creatives to hone their skills, test their abilities and show why those already in industry need to be looking over their shoulder.”