Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
Toyota’s in-car out-car entertainment
This delightful ad for the car brand takes a highly enjoyable look at the diverse lives of ordinary-ish Corolla owners in the UK.
Soundtrack’s smooth moves
The music streaming service for businesses launches a joyful new campaign to prove how the right tunes can move customers and drive sales.
Piraeus Bank’s farming fantasia
This joyful campaign for the bank’s support of greenhouse farming reimagines the everyday life of the modern farmer through a lens of whimsical wonder.
It’s haul or nothing with Aldi
Director Greg Bray helms a droll spot in which a fan of the supermarket chain’s Special Buys has a particularly impressive shopping spree.
Generation Gaza’s plea for peace
Kurdish-Danish director Ferhat Gurini has created an impactful film for the charity brand that poetically expresses the painful losses Palestinians are experiencing daily.
O2’s off-the-scale surrealism
Andreas Nilsson crafts a whimsical film promoting the comms company's free installation service that features an aquatic creature with a message.
Paulig's extraordinary cup of Joe
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
A whaley good outcome for Ms Blue
Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.
Revolut’s woolly world of wonders
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight
