Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Plastic Change asks what’s wrong with your dong?
The Danish NGO’s print and billboard campaign brings an even more sinister meaning to the concept of toxic masculinity by highlighting the shocking reach of microplastics pollution.
GTR’s locomotion to emotion
This sweet campaign for Govia Thameslink Railway repositions commuter lines as a chance to get on the right track for love.
Samsung’s attachment theory
This subtle, beautifully designed spot for the tech giant expands the insight that we can get overly attached to our run-of-the-mill smartphones.
The hardest word for the hardest truth
This powerful ad for Parents for Future UK tackles the over use of the word ‘sorry’, contrasting it with the more serious apology we may owe our children if we ignore the climate crisis.
NY Blood Centre waves the flag for romance
This campaign for NYBCe (New York Blood Center Enterprises) cleverly conflates the issue of blood donation and red flags in dating scenarios.
Sprite pops the question
The Coca Cola lemonade brand taps Philadelphia Eagles’ quarterback Jalen Hurts in a wittily scripted spot featuring an over inquisitive reporter.
Fiverr’s pear of doomed lovers
The online freelance services marketplace releases a playful campaign critiquing vibe coding with the story of an unlikely alliance between a wannabe app builder and an avocado pear.
Luke White’s bug’s life
The Creators Inc director releases a remarkable ballet film, choreographed and produced by Jacob Jonas, that finds the synergy between human dancers and fluttering multi-legged beasties.
Samaritans on a soap box
This powerful film for the suicide prevention charity sees a spokesperson shout about something that’s so often whispered about – the potentially life-limiting malady that is despair.
Protergia’s good luck charms
This delightful pair of spots promoting the Greek energy company’s monthly prize draw Powergiving envisages desirables in life that are harder to come by than lottery win.
Pulp’s fictions
The legendary UK indie rock band releases a captivating video for their latest single Tina, which details an imaginary romance.
Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight