Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Samaritans saves a big day
The suicide prevention charity launches its 2025 Winter Appeal with a powerful film about a desperate dad who nearly misses his daughter's wedding.
Joji’s journey into camcord chaos
The Japanese/Australian singer songwriter releases a melancholic ballad, Past Won't Leave My Bed, with a scintillating video directed by Ethan Eng.
Little plastics, big problem
Southern Highlands Matters Inc, community-focused environmental organisation has launched a haunting animated short that expresses objections to a proposed plastic recycling plant in the NSW neighbourhood.
An app for appsent-minded parents
This poetic, poignant film for the Danish telecoms brand Norlys reflects on how screens have quietly begun to steal away precious moments – moments when our attention should be on our offspring.
Sucking up to Santa with See's Candies
The confectionery brand’s holiday campaign features a wily little scamp who realises he's going to have to bribe the big guy on the sleigh if he wants any gifts this year.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Shelter puts the holidays on hold
Beautifully directed by Michael Gracey, this poignant Christmas spot for the housing charity depicts the frustration of a mother endlessly on hold to an accommodation services hotline.
Saka sweetens Arsenal’s festive ad
This totes adorbs holiday campaign for the club sees player Bukayo Saka appear to an ardent fan who isn’t where he should be.
ActionAid’s wedding smashers
The international charity supporting women and girls living in poverty releases a defiant campaign that sees young Ugandan girls destroy nuptial symbols in an impassioned protest against child marriage.
True blood: How a pumpkin conveyed the real horror of endometriosis
This powerful campaign for The Menstrual Health Project used a Halloween-theme to authentically depict the agony of this misunderstood condition. TBWA\MCR Creative Director Rose Alder and Packer Productions Director Zeynep Oguz share production tales, including the frightening two-week timeframe.
Morrisons' many festive seasons
With lashings of charm and whimsy replacing brandy sauce-soaked puds and other such Christmas charms, the grocery chain’s heartwarming ad shows how the store’s holiday prep starts in summer.
From hat-tricks to home fixes with RONA
The Canadian DIY retailer's amusing spot celebrates the country’s hockey culture and shows what repairs are needed with amateur players run out of luck with the puck.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight
