Maria Smith named ECD at M&C Saatchi LA
M&C Saatchi LA has announced that Maria Smith moves from CD role to executive creative director.
As ECD, Smith (centre) will lead M&C Saatchi LA’s creative team, working closely with co-founder/chief strategy officer Kate Bristow (left) and CEO/partner Huw Griffith (right) to direct the agency’s creative voice and output.
Smith has been at the agency for nearly 10 years, moving from copywriter role to CD, and brings experience and expertise in a range of disciplines to the position.
Smith started her creative career as a copywriter at TBWATequila, with a focus on digital advertising. She then became part of an integrated team at TBWAChiatDay, where she worked on Nissan, Infiniti, Sony and Energizer. While at M&C Saatchi, she has contributed to award-winning campaigns for the San Diego Zoo and Epson.
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