Paula Jago joins LIDA, M&C Saatchi group's customer engagement specialist, as chief operating officer, alongside Oliver Kunze (above, left) as head of commercial consumer insight and Jason Hard (above, right) as head of marketing technology.
Jago has acted as a consultant for both agencies and clients over the last five years, with her last agency role being MD of operations at DigitasLBi. Prior to DigitasLBi, Paula worked at Profero, Bank of America and WPP.
Oliver Kunze joins from AMV BBDO where he was head of analytics. Before this he was client-side at Volkswagen China, and has also held senior commercial planning roles at FCB Inferno and Wunderman.
Jason Hard joins LIDA, from British Gas. Previously, he worked at mobile operator Three, and as a consultant, lead CRM architect and planning marketing manager at organisations including CACI, BSkyB and Telefónica.
All three appointments will work across LIDA’s key accounts – notably Boots, IKEA, O2 and Royal Mail.
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- Agency Lida
- head of commercial consumer insight Oliver Kunze
- head of marketing technology Jason Hard
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