Renault Reveals the Baby Home Seat
If your baby loves to sleep on car journeys but you don't always want to drive somewhere, you're in luck...
Credits
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Credits
powered by- Agency Publicis Buenos Aires/Argentina
- Editor Ignacio Jardon
- Art Director Paula Kozub
- Chief Creative Officer Fabio Mazia
- Creative Director Paula Kozub
- Creative Director Ignacio Jardon

Credits
powered by- Agency Publicis Buenos Aires/Argentina
- Editor Ignacio Jardon
- Art Director Paula Kozub
- Chief Creative Officer Fabio Mazia
- Creative Director Paula Kozub
- Creative Director Ignacio Jardon
It's a well-known fact that babies, in general, like being driven in the car. The soothing sound of the engine, the rocking motion as the car makes its way along the road... put a crying devil-baby in a car and, boom, two minutes later you (hopefully) have a sleeping angel.
But being in the car isn't always practical so what to do? Enter Renault. The team that work on their family car, the Logan, has devised the Baby Home Seat which imitates a car journey - sounds and motions included - without having to set foot in your vehicle.
Created in partnership with Publicis Buenos Aires and by a creative team led by Fabio Mazia, the team also developed an intuitive app, available for smartphones and tablets, in which you can choose the sound, route, distance and interactions during the 'drive'.
“We always think of ideas for our customers that achieve change and improve people's lives," says Mazia. "In accordance with that aim, we created this prototype.”
Though we're not sure you should necessarily leave your baby in it all night, if you're parents looking for a couple of hour's respite, well, look no further...
Connections
powered by- Agency Publicis Buenos Aires
- Chief Creative Officer Fabio Mazia
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