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LifeWTR: Inspiration Drops

Hustle Chicago paints the town red... and every other colour of the rainbow in this arty Super Bowl spot.

by Shots on 6^th February 2017

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LIFEWTR – LifeWTR: Inspiration Drops

Credits

Production Company RSA Films

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Credits

Production Company RSA Films
Artist John Legend
Director Robert Stromberg

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Pepsi has launched its new premium bottled-water brand, LifeWTR, with this rainbow-hued Super Bowl spot created by R/GA's Hustle Chicago.

Directed by two-time Oscar-winner Robert Stromberg via RSA Films, and featuring John Legend's Love Me Now, the ad sees a city transformed by falling rain, which turns every surface into a vibrantly-coloured artist's canvas. The painterly theme of the film is mirrored in the product's packaging, with bottles featuring designs created by emerging artists.

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