Honda: Thinking About Tomorrow
In PES' third spot for Honda, the director moves into new territory via 160 kids' heads singing Fleetwood Mac.
Credits
powered by
- Agency RPA
- Editing Company The Mill Los Angeles
- Visual Effects The Mill Los Angeles
- Sound Design LIME Studios, los Angeles
- Artist Fleetwood Mac
- Production Gary Paticoff
- Editor Victor Jory
- Director of Photography Shawn Kim
- Executive Creative Director Jason Sperling
- Executive Producer Isadora Chesler
- Executive Producer Jen Beitler
- Chief Creative Officer Joe Baratelli
- Managing Director Dave Morrison
- Director PES
- Producer Whitney Young
- Producer Greg Schultz
- Creative Director Chuck Blackwell
- Creative Director Ken Pappanduros
- Associate Creative Director Kirk Williams
- Associate Creative Director Chris Bradford
Credits
powered by
- Agency RPA
- Editing Company The Mill Los Angeles
- Visual Effects The Mill Los Angeles
- Sound Design LIME Studios, los Angeles
- Artist Fleetwood Mac
- Production Gary Paticoff
- Editor Victor Jory
- Director of Photography Shawn Kim
- Executive Creative Director Jason Sperling
- Executive Producer Isadora Chesler
- Executive Producer Jen Beitler
- Chief Creative Officer Joe Baratelli
- Managing Director Dave Morrison
- Director PES
- Producer Whitney Young
- Producer Greg Schultz
- Creative Director Chuck Blackwell
- Creative Director Ken Pappanduros
- Associate Creative Director Kirk Williams
- Associate Creative Director Chris Bradford
In PES' third spot for Honda, the director moves into new territory.
In Thinking About Tomorrow, produced by Reset for RPA, PES brings to life Honda's vision of children's heads as atoms, singing a new version of the Dad rock classic Don't Stop by Fleetwood Mac.
Whereas the director's previous ads for the brand, the Emmy-nominated Paper and The Power of Ridgeline, have used stop-motion on an epic scale, this new spot sees the director using live action and CG effects. The epic challenge remains, though, with PES having to film 160 kids over 4 days, a potential recipe for disaster.
Click here to read our interview with PES, where we discussed the difficulties of the shoot and how he avoided the ad looking like 'creepy kid's severed heads'.
Connections
powered by
- Agency RPA
- Editing Company The Mill Los Angeles
- Production Reset
- Sound Design LIME Studios, los Angeles
- Visual Effects The Mill Los Angeles
- Associate Creative Director Kirk Williams
- Associate Creative Director Chris Bradford
- Chief Creative Officer Joe Baratelli
- Creative Director Chuck Blackwell
- Creative Director Ken Pappanduros
- Director PES
- Director of Photography Shawn Kim
- Executive Creative Director Jason Sperling
- Executive Producer Jen Beitler
- Managing Director Dave Morrison
- Producer Greg Schultz
- Production Gary Paticoff
- Fleetwood Mac
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