Pay joins Grey

Former BBH London deputy executive creative director Caroline Pay has joined Grey London as joint chief creative officer. She joins a newly promoted Vicki Maguire to head the creative department. In this role, Pay and Maguire will also sit on the agency’s executive management team. The new line-up marks one of the few all-female teams at the top of a major advertising agency. Pay has spent her 20-year career at some of the world’s best agencies, including – as well as W+K, Mother and BBH, winning numerous awards for brands including Coca-Cola, Amnesty International and Levi’s.