Cannes' Best Fringe Events
Non-delegate? shots has you covered with our pick of the week's best fringe events.
In a week with so much to see and do, shots give the rundown on what we believe are some of the must attend fringe events open to those without delegate passes at this year’s Cannes Lions.
video intelligence: Masion vi Mon-Wed (19th-21st), 10am-7pm
Hosted by video intelligence (vi), a programmatic advertising platform for mobile video, the event will see the company distributing free crêpes from a creperie near the Palais. Along with the sweet treats vi will offer visitors space to work along with coffee from 10am, crêpes from 3pm, and, most importantly wine from 5pm.
During the event, the company will be conducting an experiment that involves crêpes to prove that mobile video ads can be creative and that they do work.
The Maision vi will be located at Maison vi, 9 Rue Buttura, 06400 Cannes
To attend simply sign up to the Facebook Group or just drop in with a business card.
A private VIP mezzanine area is available upon request if you need to work or conduct interviews.
The Fireflies Arrival Party Weds 21st, 4.30pm, Harbour or Palais (tbc) 
Each June sees the plucky cyclist ride more than 1000kms over 18 mountains in seven days. Crossing over the French Alps from Lake Geneva and eventually arriving in Cannes, the cyclists are committed to raising money for Bloodwise, a leading charity which funds research into the treatment of leukaemia and cancers of the blood.
To celebrate the monumental journey and welcome the riders to the festival The Fireflies Arrival Party will either take place at the Palais or the Harbour, (the location will be confirmed on the day, keep an eye on our twitter feed for any updates).
VOWSS Wednesday 21st June, 2-6pm, Cinema Les Arcades
Hosted by SheSays and The Voice of a Woman, The VOWSS screening is a selection of the best short films, commercials, branded content, dramas, documentaries, art/experimental-films and music-videos -created by women internationally. It promises to be some of the best content to be aired in the week of the festival.
Film screenings will be followed by live interviews and panel discussions. The evening closes with drinks and canapes, and an award given for the best work in The VOWSS 2017.
Doors will open at 2pm followed by talks and screenings for 2.30, and drinks from 5.
To register to attend visit the official Eventbrite page here.
The AdGreen Production Forum Vegaluna Beach, Thursday 22nd, 9-11am
Brought to you by the APA and Palma Pictures, The AdGreen Production Forum will offer visitors information about sustainability with speakers from the likes of Coca-Cola Brasil, BBDO Group Germany and speakers’ Palma Pictures.
After discussing the speakers’ unique perspectives, attendees will be provided with information on the creative and financial opportunities in reducing carbon footprints.
Places will be limited, so to register to attend please RSVP.
cfp-e/shots YDA Thursday 22nd ,3:30 PM – 7:30 PM, JW Marriot
The CFP-E/shots Young Director Award is one of the most prestigious competitions in the advertising calendar. Taking place at the JW Marriott, the event will see the best new directorial talent garlanded across a number of specific categories.
From 4pm, immediately before the prize-giving, a panel of advertising luminaries will take to the stage to debate and discuss the current state – and the likely future – of advertising production companies.
Overseen by shots Editor Danny Edwards, with among others, Ali Brown of PRETTYBIRD and Stinkfilm's Daniel Bergmann, the discussion is entitled Production Companies are Dead, Long Live Production Companies (or how to survive the future), and will examine how the traditional methods of working within production are changing, and how traditional commercial output is changing with it, and that though the power of film is not in doubt, the effectiveness of TV commercials is.
For the first time in its history there will be a charge of €15 for those wanting to attend, with student directors exempt from the charge. Student’s running in the competition and wanting to attend should email hello@youngdirectoraward.com with the subject line: YDA Director Ticket.
For anyone else wanting to attend tickets can be bought from here.
To hear Sir John Hegarty discuss the Young Director Award and advertising's approach to social responsibility campaigns, click here.
Straight8 industry shoot out- Friday June 23rd 9am - 12pm, Cinema Les Arcades
Straight 8, the film competition that sees creatives making Super 8 films without re-takes or post-production, is to return to Cannes Lions this year.
The competition sees adland’s best battle it out to make a three-minute film on Super 8, with the rules stating no re-takes or post-production, and with original soundtracks submitted ‘blind’'.
Presented by the APA, in association with Cinelab London, Rothco and elevenfiftyfive, the screenings will take place at the Cinema Les Arcades in Cannes on Friday June 23rd. The cinema audience will then vote and the winning companies get to donate the prizemoney to the charities of their choosing.
