5 Ads That Will Alter Your Opinion of Health Lions
Cannes Lions Health & Wellness jury president Mike Rogers picks some of his favourite Health Lions-winning work.
Mike Rogers, creative partner at Serviceplan Health & Life and president of Lions Health & Wellness jury 2017
A strong contender for Cannes Health and Wellness 2017 would have to be the hard-hitting road safety sculpture Meet Graham [above] from Clemenger BBDO Melbourne for the Transport Accident Commission [NOTE: We also featured this among our hot tips for Cannes glory in 2017].
Other favourites from the past include the 2014 Cancer Tweets [above] from Leo Burnett Bogota for Colombia's League Against Cancer [which won the inaugural United Nations Foundation Grand Prix for Good], and a beautiful design piece from Japan called The Mother Book [below], which won Grand Prix at the inaugural Lions Health in 2014.
My personal favourite from Serviceplan was The Daily Abuse [below], a 2013 campaign for organisation Innocence in Danger where we created a newspaper with articles made of the names of over 240,000 children, as a metaphor for the more than 240,000 children abused worldwide every day. The Daily Abuse was published in 9 languages and distributed in 23 cities globally.
My personal biggest success was the Lifetime Clock (2014), which illustrates how a patient's life drains away.
Connections
powered by- Agency Clemenger BBDO Melbourne
- Agency Leo Burnett Bogota
- Agency Serviceplan Health & Life
- President Mike Rogers
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