Dance Director Andy Margetson Moves to Sibling Rivalry

Production studio Sibling Rivalry add 'dance/performance-driven director' Andy Margetson to their roster.

Recently, the director has created choreography-focused work for brands such as Royal Ballet and Louis Vuitton, as well as creating Effie and BTA Award-winning work for Canon, MTV and the BBC. Most recently, he directed Timberland's Made to Flex spot.

By signing with Sibling Rivalry, Margetson is looking to move outside of his niche. As he said in a statement, “the challenge is always how to engage the non-dance crowd. I’m always looking for a way into the performance via some writing or dialogue, but it can be hard."

According to Sibling Rivalry partner/co-founder Maggie Meade, the addition of Margetson brings fresh artistic perspective to the thriving studio. “We are thrilled to add Andy to our roster. His quiet beauty in the performances of his films really appealed to our design sensibility.”