Eva Santos Named CCO of Proximity Worldwide

Eva Santos, chief creative officer of Proximity Spain, has been promoted to global chief creative officer of Proximity Worldwide.

In the newly created position, Santos will be tasked with strengthening the creative direction and reputation of the digital CRM network, reporting to Doug Worple, CEO, Proximity Worldwide. She will retain responsibility as chief creative officer of Proximity Spain.

Having joined Proximity Spain as a copywriter in 2002, Santos swiftly rose through the ranks at Proximity Barcelona to become CCO of Proximity Spain three years ago, with responsibility for their Madrid and Barcelona offices. She led creative for some of Spain’s most iconic and award-winning campaigns, including Audi Spain’s The Doll Who Chose to Drive and Bijoux Indiscrets’ Orgasm Sound Library.

“As Proximity focuses our offering, it’s crucial we have a creative leader unifying our approach and holding our network to the highest creative standard,” said Worple. “Eva is a brilliant creative and a visionary leader with a deep understanding of data-driven creativity. Those abilities, coupled with Eva’s experience and perspective will undoubtedly make us an even better network.”