David Jones: Now It Feels Like Christmas
An adorable gingerbread expat makes his way home to warmer climes in this sweet & fanciful Christmas campaign for the Aussie department store.
Credits
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- Production Company Sweetshop Sydney
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Credits
powered by
- Production Company Sweetshop Sydney
- Visual Effects Alt VFX
- Director Mark Albiston
Credits
powered by
- Production Company Sweetshop Sydney
- Visual Effects Alt VFX
- Director Mark Albiston
Bing Crosby dreamt about a white Christmas, but as the nights draw in and the temperature drops, Aussie expats around the world are yearning for a slightly warmer affair involving pools, barbecues and swimming trunks.
In its 2017 Christmas campaign, created by TBWASydney and MAUD, department store David Jones pays tribute to the thousands of homesick Australians abroad with the tale of a loveable gingerbread man who sets off on his annual pilgrimage back home, popping into shopping destinations around Europe, to pick up the perfect gifts for his family and friends. But when disaster strikes, it's down to a kindly stranger to quite literally pick up the pieces...
The 90-second film was shot on location across Europe by The Sweet Shop’s Mark Albiston, while the CGI gingerbread man was brought to life by Alt vfx and Imagineer London.
Connections
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- Agency Maud Sydney
- Agency TBWA Sydney
- Production Sweetshop Sydney
- Visual Effects Alt VFX
- Director Mark Albiston
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