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Debenhams: #YouShall Find Your Fairytale Christmas

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A modern romance is played out in JWT's Cinderella-inspired Christmas campaign for Debenhams. 

Two strangers meet after a woman leaves a sparkly slipper on the train, distracted by the dazzling man in front of her. What follows is a digital chase from the pair as they search online to find each other and exchange the lost shoe, narrated skillfully by Hollywood actor Ewan McGregor, who makes a cameo at the end. 

The story helmed by Hanna Maria Heidrich injects a little magic into the festive season and suggests that shop customers will find the gifts they're searching for this Christmas - something that's emphasised through the #YouShall hashtag rolled out in line with the campaign.

 

Click here to see Debenhams' Christmas ad from last year.

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