ANDY Awards Opens Ideas-First, Category-Free Call for Entries
ANDY Awards opens for entry with new-look show.
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The Advertising Club of New York’s International ANDY Awards today announced it has opened up its call for entries.
As The Club’s Open Letter to the Industry, from late last year, stated, The ANDY Awards has decided to reset their event by creating an award show which eschews categories while simultaneously simplifying the entry process for those that submit their work.
“After much consideration and consultation with our Creative Council of leaders, we have made two bold decisions, which we believe will have long-term impact on award shows and their significance to our industry,” said Gina Grillo, president and CEO of The AD Club. “The first is the elimination of categories, and the second is providing the community access to what has always been a closed door experience around final judging deliberations. It is our belief that the two steps combined will keep the focus on the ideas themselves and offer the opportunity for education regarding award-winning work, increased fame for the work, the winners and most importantly, ensure absolute transparency.”
While the ANDYs are eliminating categories, the following areas of recognition will remain but, sress the organsiers. the ideas come first:
Distinction for Craft
Socially Conscious Ideas
RESET (innovative or groundbreaking ideas)
The Bravery Award (best examples of creative/marketer collaboration)
Student Work
The list of creative leaders serving on the 2018 Integrated Jury is below. Pete Favat, CCO of Deutsch North America, will serve as this year’s Jury Chair as part of the two-year commitment to the show.
Rosie Bardeles, executive creative director, BETC
Susan Credle, global chief creative officer, FCB
Colleen DeCourcy, partner, global co-executive creative director, Wieden+Kennedy
Geoff Edwards, co-head of creative, CAA
Kerstin Emhoff, co-founder / president, PRETTYBIRD
Gerry Graf, founder / chief creative officer, Barton F. Graf
Judy John, chief executive officer, Canada / chief creative officer, North America, Leo Burnett
Margaret Johnson, chief creative officer, GS&P
Andrew Keller, global creative director, Facebook Creative Shop
Jeff Kling, chief creative officer, Fallon
Nick Law, vice chairman, global chief creative officer, R/GA
Ted Lim, chief creative officer, Dentsu Brand Agencies, APAC
David Nobay, creative chairman & founder, Marcel Sydney
Marc S. Pritchard, chief brand officer, Procter & Gamble (2017 Bravery Award Winner for P&G India)
Anselmo Ramos, founder & outgoing chief creative officer, DAVID
Jamie Robinson, co-founder & chief creative officer, Joan
To enter this year’s show, visit The ANDY Awards official site.
