W+K Portland announce co-directors of production

Wieden+Kennedy Portland has named Mike Davidson [above left] and Matt Hunnicutt [above right] as co-directors of production. The move was a promotion for both, who now oversee multidisciplinary production capabilities across the Portland office, including broadcast, interactive, experiential, and art production.

The role was previously held by Patty Brebner, who recently moved into a newly created role as head of the agency’s content production studio. “Everything we’re doing at W+K Portland is focused on 'becoming the world’s most provocative maker of branded everything', and modernising our approach to production is absolutely critical to that,” said executive creative director, Eric Baldwin.

“We couldn’t be more excited to lead W+K’s production department into the future under a mission of relentlessly finding a way to bring seemingly impossible creative dreams to life and to create culturally impactful work in any form for our clients,” Davidson said.

“We’re proud of Wieden+Kennedy’s legacy of production excellence. It’s a great honour to build on that as we find innovative and provocative new ways to connect with audiences,” added Hunnicutt. “It’s exciting to partner with someone who brings a different production background to the table as we diversify our content output and seek new ways to create. Mike and I look forward to leading a dynamic department that will bring all the agency’s creative ideas—we like to call it Branded Everything—to life.”