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Now in its third year, the APA's IDEAS awards - aka the Interactive, Digital, Experiential, Advertising Showcase - celebrates the experimental and cutting-edge work made by APA members.

This year, two new awards categories have been introduced. These include ‘The Big IDEA’ where all entries will be up for consideration by the judges, who will be assessing the work based on the purity and overall creativity of the idea.

 

This year's 2018 award categories:

  • Best Augmented Reality Experience via Mobile Device (Phone/Tablet)

  • Best Branded Experience Using Augmented, Virtual or Mixed Reality via Headset/Wearable

  • Best Use of 360° Video

  • Best Music/Sound Design In An Interactive Experience

  • Best Mobile App

  • Best Experiential Campaign/Branded Installation

  • Best Website

  • The Big IDEA

 

And here's a list of all the judges:

Franki Goodwin, CD, Saatchi & Saatchi

Simon Richings, ECD, AnalogFolk

Alex Wills, MD, R/GA

Julie Seal, Creative Strategist, Facebook & Instagram

Emily Tan, Global Technology Editor, Campaign           

Zillah Watson, Editorial Lead on Future Content, BBC 

Robin McNicholas, Co-founder & CD, Marshmallow Laser Feast

Christos Savvides, Senior Digital Producer, 4Creative


The showcase will take place initially in London's Picturehouse Central on March 7th, before travelling around the world to promote the talent of the APA's members. Click here to enter your work in. 

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