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AC Hotels – AC Hotels: Between the Woods; Architecture; The Machine

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Overloaded with sensuory images, these series of spots from FF New York capture the feeling of staying in AC Hotels.

Helmed by The Mill directors Oliver Davies and Annais LaRocca are a treat for the eyes; splitting the screen into three to explain the decisions behind the hotel's colour palette, the structure of the building and its scent. It seems that just by entering the hotel's lobby, you'll be captivated by the details put in by the team.

The Machine.


Architecture.

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