Moët Hennessy: Major
A new campaign from Droga5 for Hennessy cognac looks to legendary African American cyclist Marshall Major Taylor, who persevered thanks to his own inner drive and wanting to outdo himself.
Credits
powered by
- Agency Droga5
- Editing Company The Quarry
- Post Production The Mill New York
- Grade Company 3 New York
- Editing Company WAX
- Music Woodwork Music
- Sound Design Q Department
- Editor Paul Watts
- Director of Photography Roman Vasyanov
- Art Director Marybeth Ledesma
- Copywriter Phil Hadad
- Agency Producer Alyssa Cashman
- Executive Creative Director Alexander Nowak
- Executive Producer Jim Bouvet
- Executive Producer Darko Skulsky
- Creative Duncan Marshall
- Head of Production Sasha Bevka
- Director Derek Cianfrance
- Producer Tommy Turtle
- Post Producer Melanie Wickham
- Post Producer Toni Lipari
- Post Producer Tor Adams
- Colourist Tom Poole
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
Credits
powered by
- Agency Droga5
- Editing Company The Quarry
- Post Production The Mill New York
- Grade Company 3 New York
- Editing Company WAX
- Music Woodwork Music
- Sound Design Q Department
- Editor Paul Watts
- Director of Photography Roman Vasyanov
- Art Director Marybeth Ledesma
- Copywriter Phil Hadad
- Agency Producer Alyssa Cashman
- Executive Creative Director Alexander Nowak
- Executive Producer Jim Bouvet
- Executive Producer Darko Skulsky
- Creative Duncan Marshall
- Head of Production Sasha Bevka
- Director Derek Cianfrance
- Producer Tommy Turtle
- Post Producer Melanie Wickham
- Post Producer Toni Lipari
- Post Producer Tor Adams
- Colourist Tom Poole
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
When an athlete is at the top of their game, what drives them to continue competing? A new campaign from Droga5 for Hennessy cognac looks to legendary African American cyclist Marshall Major Taylor, who persevered thanks to his own inner drive and wanting to outdo himself.
Continuing the brand's Never Stop Never Settle mantra, the beautifully-shot spot sees Taylor beat his competitors with ease, before cycling off the track, away from his spectators and into the forest... where it's just him pushing himself and testing his limits.
Major's story is an unusual tale so it's even more inspiring to recount the determination of an African American world champion taking part and succeeding in sports in the 1900s.
Helmed by Derek Cianfrance, the spot encourages Hennessy drinkers to find what makes them go above and beyond, and commit to it unapologetically.
Connections
powered by
- Agency Droga5
- Editing Company The Quarry
- Editing Company Wax
- Grade Company 3 New York
- Music Woodwork Music
- Post Production The Mill New York
- Production Radical Media
- Sound Design Q Department
- Chief Creation Officer Sally-Ann Dale
- Creative Duncan Marshall
- Creative Chairman David Droga
- Director Derek Cianfrance
- Editor Paul Watts
- Executive Creative Director Alexander Nowak
- Executive Producer Jim Bouvet
- Executive Producer Darko Skulsky
- Head of Production Sasha Bevka
- Post Producer Toni Lipari
- Post Producer Tor Adams
- Post Producer Melanie Wickham
- Producer Tommy Turtle
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