French comedy director Adrien Armanet has signed to Mercurio Cinematografica for Italian representation.
In recent years Armanet has been working internationally on campaigns for brands such as Canal+, Durex, BNP, Perrier, Oreo, Volkswagen, and Burger King.
His work often goes beyond the simple TVC, thanks, in part, to Armanet’s ability to make everything he touches go viral. For example, his work on the interactive video A Hunter Shoots A Bear for TIPP-EX, which garnered more than 20-million views and was awarded with two Cyber Lions at Cannes. He also directed the interactive sequel of the legendary campaign The Bear for Canal+, and a recent Burger King campaign that gathered three Lions (gold, silver and bronze).
In 2017, Armanet directed the last Boursorama and Perrier campaigns in France. More recently, he helmed the latest Oreo campaign, starring Owen Wilson.
Mercurio Cinematografica, always very devoted to comedy, says it is “thrilled to start this new collaboration with one of the most talented comedy directors in the industry”.
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