McCann Worldgroup’s prod arm CRAFT strengthens leadership

CRAFT Europe, the London-based production agency which is also a division of McCann Worldgroup, has promoted Marcus Johnston and Lydia Barklem to Director of Operations, CRAFT Europe, and Director of Operations, CRAFT London respectively. 

The pair will report to chief production officer, Europe, and managing director, Sergio Lopez who has unified the agency’s production operations and studios under his management.

Johnston will be responsible for overseeing CRAFT’s key European accounts like Coca-Cola, Santander, Aldi and eBay. He has been with CRAFT since 2012 when he joined as Director of Operations, EMEA.

Barklem on the other hand will focus on growing CRAFT’s clients, following recent account wins with the likes of Bayer and Boehringer-Ingelheim. She will work closely with Lopez and Johnston to deliver work from the agency’s London office and has been with McCann London as of 2017, joining initially as an Operations Director.