Pulse Films signs Raterta

London-based production company Pulse Films has signed Philippino director Paco Raterta to its roster.

Raterta started out in the industry after winning a scholarship at Cebu’s International Academy of Film and Television. He followed this with a career as an editor, cutting commercials for top brands like Pepsi, Coca-Cola and Samsung. But it wasn’t long before Raterta moved on to directing, beginning a longstanding relationship with renowned artist David Choe. He is currently working on an experimental ongoing project for Choe that mixes art, filmmaking and music. To launch his signing, Raterta has just released a promo for Gaika’s single, Crown & Key, from which the above still was taken.