72andSunny bolsters global leadership team

72andSunny has appointed executive strategy director team Kelly Schoeffel and Bryan Smith as its newest global partners.

Since joining the agency in 2009, Schoeffel has worked on a range of brands including Starbucks, Tillamook and the City of Los Angeles, and was named one of Fast Company's 100 Most Creative People in Business. Schoeffel was a foundational partner in building both 72U, the agency’s in-house creative residency and the company’s brand citizenship practice, advancing the idea that doing good is good for business. She’s led community initiatives within 72andSunny, including a project that helped shape the vision for a revitalized Los Angeles River, with renowned architect Frank Gehry, to launching LA Original, one of the first civic-lifestyle brands, alongside Mayor Eric Garcetti and the City of LA. 

A hybrid talent, Smith has been behind some of the agency’s most famous work since he joined in 2012, and along with Schoeffel has built a cross-disciplinary strategy department within 72andSunny. He has worked with a variety of brands throughout his career including Activision, adidas, Axe, Google, Johnnie Walker and YouTube.