Trio of promotions at The Mill LA

The Mill has announced a trio of promotions at its LA outpost, with Robert Sethi and Chris Knight named as the new ECDs, while current ECD Phil Crowe moves up to CCO.

Crowe [pictured centre] and Knight [pictured left], co-founders of The Mill’s LA studio, relocated from The Mill’s London base in 2007. They have each been with the company for over 20 years.

Crowe has led on campaigns such as Old Spice The Man Your Man Could Smell Like and P&G's Thank You, Mom, while Knight recently led on commercials that ranked number one in the USA Today Super Bowl Ad Meter for two consecutive years, with Kia Hero’s Journey and Amazon Alexa Loses Her Voice. 

Sethi, who came on board in 2009 to jointly head up the CG department, has consistently blurred the lines between computer generated imagery and reality for leading brands such as Xbox, Kia, Marvel and Energizer, picking up industry accolades from VES, D&AD and Cannes Lions. 

“We have an immensely strong creative team in LA that, in their previous roles, Phil, Chris and Robert helped create," says The Mill’s co-founder and CEO Robin Shenfield. "It is now time to elevate their responsibilities to ensure we are able to provide our clients with the increasingly diverse range of content they require.”