Traktor Sign Global Deal with Stink

Just weeks after winning the Cannes Lions Film Grand Prix for the third time and their first Titanium Lion [both for Tide's It's a Tide Ad, , Traktor has extended its representation and management with Stink, signing an exclusive global deal with all Stink offices.

Above: Traktor's work for the multi-award-winning Tide campaign, It's a Tide Ad

Attracted by the opportunity to work in new markets through its 10-office network, the Swedish directing collective joined Stink in October last year. The move has quickly proved fruitful. Since then, they have worked on a number of major campaigns across the world from China to France, where they created the Worst Song in the World for Monoprix, winning the country’s greatest industry accolade, the Strategies Grand Prix.

"Traktor are world-leading directors, well known for their performance, comedy and craft."

Until recently, Traktor was represented by Rattling Stick in the UK but now the collective has consolidated its relationship with Stink, adding the US and UK markets to its global representation. “We have really enjoyed a fruitful collaboration with the excellent people of [former company] Rattling Stick," said Traktor. "We have, however, been with Stink for the rest of the world, and have been increasingly impressed with how they operate. We like the idea of being under one global roof as we move forward into the oscillating future of advertising, traditional or not, with our cargo shorts laden with precious metals and breath mints. Want some?”

“Our agile and future-proofed model, working with top agencies and brands, is now attracting the best talent in the world,” said Stink global CEO James Morris.

Above: Stink's founder and president, Daniel Bergmann

“Stink and Traktor joining forces worldwide is a huge moment and signing for us, especially in the US," said Daniel Bergmann, founder and president of Stink. "It shows the strength we have today in the US market that we can attract talent like this. Stink is a creatively-driven company, well known for our visual, story-telling, performance and craft. We also offer our community of directors a level of strategic career development and breadth of opportunities not available elsewhere. Traktor are world-leading directors, well known for their performance, comedy and craft. Our unique combination, tireless work ethic and commitment not to stand still, will serve to push one another creatively into the future and to new heights.”