Toyota Fortuner: If

Rudyard Kipling's famous poem, If, is given an edgy update in this cool film for Toyota, created by Leo Burnett Cairo.

Directed by Maged Nassar through Good People, the monochrome spot explores notions of masculinity and what it takes to 'be a man' by intercutting moody male portraits with atmospheric shots of the Fortuner emerging from a cloud of dust and rubble.