Creative digital, data and CRM network, Proximity Worldwide, has promoted Troy Hitch from chief innovation officer at Barefoot Proximity to the newly-created role of global chief innovation officer.
In his new role as part of the global leadership team, Hitch will continue to be based in Cincinnati and will work across Proximity’s global network of 24 offices to accelerate digital transformation, optimise innovation investment and advance tech and innovation partnerships. He will report into global president, Mike Dodds.
Hitch originally joined Barefoot Proximity in 2010 as chief creative officer and assumed the role of chief innovation officer in 2014. He has led data-driven creative work for ExxonMobil, Bayer and Procter & Gamble including P&G Everyday, the CPG giant’s scale engagement platform, and the marathon-redefining Energy Broadcast System app.
He began his career as an agency creative, leading early digital branding efforts for Procter & Gamble. In 2004 he founded new media agency Big Fat Brain to pioneer interactive content experiences including digital series for Discovery Channel and Sundance Channel. His series You Suck At Photoshop experimented with transmedia storytelling techniques, won multiple Webby awards and was named one of Time Magazine’s Top 10 TV Episodes of the year. Hitch continued to explore the potential of digital-first experiences and delivered award-winning work for technology clients including Adobe, Autodesk, Microsoft, TIBCO, and SoftwareAG.
Hitch also led all digital creative at Energy BBDO as ECD where he drove campaigns for Ziploc, Quaker, Rosetta Stone, 5 Gum, Bud Light and the Do Us A Flavor campaign for Lay’s which became Facebook’s most successful branded experience of all time.
“Troy is an inspiring leader, and will be instrumental in driving transformational growth and bringing to life our shared vision for the Proximity network," says Doug Worple, global CEO of Proximity Worldwide. "His new role is an investment in ensuring that Proximity clients have access to the latest in technology and innovation and a full spectrum of services at both a global and local level.”
“Our clients have never been under more pressure to innovate the experience with their customers and get the most from their marketing dollars," adds Hitch. "I’m excited to expand my efforts across the global network and to have even more opportunities to help our clients harness the possibility in today’s complex marketing landscape.”
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