Mentos: Man's Man; Party

Small talk. Some of us are good at it, some of us are terrible at it. But you've got to try, as these comic new spots for Mentos demonstrate.

Part of a campaign created by BBH London for Mentos' new 'Pure Fresh' gum, which encourages people to make the first step towards meeting someone new, the ads centre around two relatable but excruciatingly embarassing scenarios and the interior monologues that accompany them. In Man's Man [top], a gormless guy struggles to make conversation with his girlfriend's intimidatingly manly dad, while in Party a wallflower becomes tongue-tied at the prospect of chatting to two hipsters.

Both spots were directed by Jeff Low through Biscuit Filmworks.