Bose: Focus. On.

Bose – Bose: Focus. On.

Credits

Agency Grey New York

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Credits

Agency Grey New York
Editing Company Labhouse
Editing Company Rock Paper Scissors
Editor Akiko Iwakawa-Grieve
Editor Al Spy
Editor Emiliano Fardaus
Director of Photography Leandro Filloy
Director of Photography Giorgio Scali

Director of Photography Adam Kimmel
Art Director Dave Faucher
Art Director Cara Cecchini
Art Director Kristina Kaufmann
Copywriter Mia Rafowitz
Copywriter Nick Marini
Copywriter Craig Falzone
Executive Producer Tania Sethi

Chief Creative Officer John Patroulis
Director Phil Joanou
Director Snorri Sturluson
Director Juan Cabral
Producer RJ Casey
Producer Robert Mazze
Creative Director Mick O'Brien
[group] Creative Director Brian Platt

[group] Creative Director Samira Ansari
Deputy Chief Creative Officer Jeff Stamp

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Bose has launched a new campaign based on the idea that Bose's QC35 II noise-cancelling headphones allow people to eliminate noisy distractions around them, and help them focus on what’s important to them — whether that be music, work, or anything else they love. The theme of the campaign is Focus. On. and has been created by Grey New York alongside Bose's in-house creative team.

There are three spots in the campaign; a global commercial, titled Focus. On. Café [top] which is directed by Juan Cabral and DP'd by Leandro Filloy; Focus. On. Aaron Rodgers, which features the veteran Green Bay Packers quarterback during his pre-game warm up [above], and was shot by Phil Joanou and DP'd by Adam Kimmel and Focus. On. Carson Wentz [below], starring the Philidelphia Eagles Super Bowl LII-winner, directed by Snorri Sturluson and DP'd by Giorgio Scali.