National Bullying Prevention Month 2018: Defy The Name

Credits

Agency BBDO New York
Production Company O Positive Films

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Credits

Agency BBDO New York
Production Company O Positive Films
Grade Company 3 New York
Editing Company Number 6
Music Hook & Line
Editor Justin Quagliata
Director of Photography Jay Feather
Director of Photography Larry Fong

Agency Producer George Sholley
Agency Producer Jack Patrick
Executive Producer Marc Grill
Executive Producer Ralph Laucella
Chief Creative Officer Greg Hahn
Director Brian Billow
Producer Jason Reda
Producer Grayson Bithell

Creative Director Bianca Guimaraes
Head of Integrated Production David Rolfe
Associate Creative Director Roberto Danino
Colourist Tim Masick
Production Designer Maia Javan

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Social activist and public speaker Monica Lewinsky has teamed up with BBDO NY and a host of celebrities on a powerful PSA to mark 2018’s National Bullying Prevention Month.

Following on from last year's #ClickWithCompassion campaign, Defy The Name enlists the likes of Ahmir Thompson (aka Questlove), Alan Cumming, Andy Cohen, Dan Patrick, John Oliver, Kelly Ripa, Lena Dunham, Maysoon Zayid, Olivia Munn, Sarah Silverman and Tony Hawk, who are seen acknowledging the hurtful names they were called as young people in situations that highlight their success and achievements, showing how name-calling doesn't have the power to define you.

Brian Billow directed the spot through O Positive.