HSBC: Mind Your Business

Grey London has created a campaign for HSBC UK that promotes HSBC’s belief that, more than ever, being open to new opportunities and connected to a wider network is critical for business.

The campaign follows on from the previous two Richard Ayoade-starring spots created by JWT London and is led by a 60-second film [above] called Mind Your Business. The film features Ayoade delivering a rousing monologue to the nation that begins on a park bench then travels the length and breadth of the UK, finishing at the White Cliffs of Dover with a rallying cry that being open is good for business. The spot was directed by Adam Gunser through Darling Films.