Burberry: Close Your Eyes and Think of Christmas
Burberry recognises how a British Christmas rarely lives up to the snow-blanketed, angelic choir-soundtracked fantasy that we're peddled in this odd but watchable ad.
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- Director Juno Calypso
Christmas in Britain rarely lives up to the snow-blanketed, angelic choir-soundtracked fantasy that we're peddled - generally, it's a more prosaic affair of delayed trains, crap weather, being bored to tears at dinner parties and longing to get home and watch telly.
This gap between fantasy and reality is something that artist and photographer Juno Calypso explores in an offbeat Christmas campaign for British luxury brand Burberry.
Featuring the A-list likes of Naomi Campbell, Matt Smith, M.I.A and Kristin Scott Thomas, all decked out in Burberry's signature check, the film comes full circle from a magical Narnia-like landscape to a steamed-up cafe, a carriage of commuters, a dinner party and a moment of mother-daughter bonding at home. An odd but watchable entry to the Christmas cavalcade.
