Hustle bulks up with bi-coastal expansion

Hustle, the US management agency representing creative and production talent goes bi-coastal with the appointment of Mike Lobikis (above, right) as partner/talent rep for the west coast. Hustle already boasts an expansive east-coast, live-action roster led by NY-based partner Anya Zander (above, left), including Partizan, Ruffian, Tool of NA, Sweetshop, Humble, Whitehouse Post, and NO6, among other industry leaders.

The partnership with Lobikis signifies the expansion of Hustle’s live-action offering on the west coast, where it currently reps experience/design companies such as MediaMonks, Jam3, and Resn (under the leadership of Hustle founder Jake Neske.) 

Lobikis will serve as the LA-based counterpart to Zander, who has been at the helm of Hustle for the past six years, since she merged her own successful repping firm with the company. At that time, Zander brought on senior sales agent Andrew Michaeloff from Partizan, and together they grew the live-action division, as well as their post/vfx/design and music offering, while Neske focused on building the interactive side.

Lobikis’ expertise is well established, having spent the past decade representing award-winning creative talent. Most recently serving as EP at MassAppeal, Lobikis produced content for brands such as Nike, Patron, and Asics, while finding niche, direct-to-brand ways to elevate the studio’s offering, including creating SoundCloud’s first advertising campaign. Prior to that, as head of development at Tool, Lobikis was instrumental in leading a global business development team, as proven by Tool’s 2016 Palme d’Or win at Cannes.