Two new signings at Biscuit

Biscuit Filmworks has added creative collective The Glue Society and Rachel McDonald to its directorial roster. 

Ten-member art and directing collective The Glue Society has been behind some of the ad industry’s most-awarded experiential projects, winning a Cannes Titanium, five Cannes Grands Prix, numerous other Cannes Lions, D&AD Yellow Pencils, and more. Their work spans multiple mediums, such as ANZ Bank’s GAYTM installations, a hearing test disguised as a short film for Cochlear, the multi-platform Until We All Belong campaign for Airbnb, and the recent On the Go activation for Stella Artois via Mother London. In addition to their advertising work, The Glue Society’s art projects have been exhibited at Miami Art Basel, Pulse New York and Art & About Australia, among others.

“The Glue Society not only leads the pack in experiential advertising, but they are constantly reinventing the medium and finding memorable new ways for brands to connect with audiences,” said Rupert Reynolds-MacLean, managing director at Biscuit UK. “Brands are hunting for new opportunities, and with Biscuit partnering with The Glue Society the sky is the limit for what we can create for clients and agencies through experiential activations, new technology, and film.”

McDonald, meanwhile, who has signed for US and UK representation, has made her mark in the commercial world with campaigns for Facebook, Microsoft, IKEA, HP, and the Grammys. Her Behind the Post PSA for the One Love Foundation earned multiple awards including a Silver Cannes Lion and continues to be used as part of the organisation's curriculum for recognising and preventing relationship abuse. She got her start in features working for directors including Frank Darabont, Nancy Meyers, and Clint Eastwood, and has also written and directed several shorts including Thirst, starring Melanie Griffith, and documentary short Uganda: Friends of the Gorilla.

“Rachel is a striking talent who combines elegantly composed visuals with affecting narratives to make viewers feel deeply connected to the story unfolding onscreen,” said Shawn Lacy, co-founder and managing director at Biscuit. “We’re very excited to welcome her to the Biscuit roster and work together on more memorable stories.”