Bradesco: End of the Year
Publicis Brasil's sweet animated tale about a lonely little firefly finding a purpose will make you glow with happiness.
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Credits
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- Agency Publicis Brasil Comunicacio/Brazil
- Representation BLINKINK
- Art Director Paulo Aguiar
- Art Director Lucas Pinheiro
- Art Director Alexandre Fernandes
- Copywriter Luiz Alexandre Musa
- Executive Producer Natalia Gouvea
- Chief Creative Officer Domenico Massareto
- Animation Director Bruno Monteiro
- Head of Production Daniela Andrade
- Director Paulo Garcia
- Producer Vanderlei Santana
- Producer Flavia Marques
- Producer Nayla Kols
- Creative Director Luiz Alexandre Musa
- Creative Director Domenico Massareto
- Creative Director Alexandre Fernandes
- Creative Director Paulo Aguiar
- Head of CG
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Credits powered by
Credits
powered by
- Agency Publicis Brasil Comunicacio/Brazil
- Representation BLINKINK
- Art Director Paulo Aguiar
- Art Director Lucas Pinheiro
- Art Director Alexandre Fernandes
- Copywriter Luiz Alexandre Musa
- Executive Producer Natalia Gouvea
- Chief Creative Officer Domenico Massareto
- Animation Director Bruno Monteiro
- Head of Production Daniela Andrade
- Director Paulo Garcia
- Producer Vanderlei Santana
- Producer Flavia Marques
- Producer Nayla Kols
- Creative Director Luiz Alexandre Musa
- Creative Director Domenico Massareto
- Creative Director Alexandre Fernandes
- Creative Director Paulo Aguiar
- Head of CG
Brazilian bank Bradesco's sweet animated tale about a lonely little firefly finding a purpose will make you glow with happiness.
Created by Publicis Brasil, and produced by Zombie Studios (repped by Blinkink in the UK), the 3D animation follows a firefly who leaves the countryside for the big city. Competing with bright lights, he no longer stands out and just gets swatted away by people. That is, until a blackout hits the big Christmas tree switch-on, and he finally gets his moment to shine.
Connections
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- Agency Publicis Brasil Comunicação
- Production Zombie Studios
- Representation Blinkink
- Art Director Alexandre Fernandes
- Creative Director Alexandre Fernandes
- Director Paulo Garcia
- Head of Production Daniela Andrade
- Producer Nayla Kols
- Head of CG Yohann da Geb
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