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Virgin Media – Virgin Media: Orchestra

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Caviar's Jake Szymanski directs this comical new spot in Virgin Media's SuperBolt series, which sees sprinter Usain Bolt transformed into a modern-day superhero.

The latest instalment of the campaign, created by BBH London, aims to highlight how switching to Virgin Media will deliver super broadband speeds. It opens on a 50-piece orchestra performing the SuperBolt theme tune, while Bolt jogs on a treadmill nearby. Pretty soon, he's calling on the musicians to speed things up, which they obligingly do - to the point of steam coming off bows and the conductor's baton becoming a blur. What could possibly go wrong? 

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