Matt Eastwood joins McCann Health as global CCO

McCann Health has announced that Matt Eastwood has been named global chief creative officer of McCann Health.

Eastwood, most recently worldwide CCO at J. Walter Thompson, brings a track record of creative leadership to a growing health and wellness industry sector where both consumer and professional communications are increasingly embracing the global and digital expertise shared by all marketers.

“Matt is an immense talent, but an even better human. He is exactly the kind of global creative leader we need at this moment to continue McCann Health’s growth and commitment to do meaningful work for our brand partners,” said Rob Reilly, global creative chairman of McCann Worldgroup.

Eastwood’s career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. He was ECD at M&C Saatchi, both in Melbourne and London, before moving to the US as CCO at Y&R New York. He then moved to Sydney as DDB’s vice chairman and national creative director in Australia before joining DDB New York as CCO. He left there for JWT in 2014. In 2016, he led JWT to an historic year at Cannes, winning a total of 80 Lions, more than the agency had ever won in their 150-year history.

In taking on his creative leadership role at McCann Health, Eastwood joins a network that has been recognised as a global creative leader. “Our health, wellness, and pharma clients across the board are increasingly looking at a changing landscape in which Matt’s broad background and sterling creative reputation will be of great relevance and value,” said John Cahill, global CEO of McCann Health. “The challenges and opportunities they are facing are consistent with those running across all of marketing, including the more empowered health consumer, the evolving health delivery system, and the growing influence of data-led marketing.”

“I’ve been impressed for some time with the creative renaissance that Rob Reilly and his teams have brought to all of McCann Worldgroup," said Eastwood. "And like many in the business, I’ve been especially aware of some of the outstanding and meaningful creative work that McCann Health in particular has been doing around the world befitting their reputation as one of the world’s most awarded global healthcare communications companies. I am so pleased to be joining this winning team.”