Chanel: Take a New Chance

Chanel has enlisted the talents of veteran photographer/filmmaker Jean-Paul Goude for this kooky, colourful and refreshingly different fragrance spot.

Playing on the idea of 'chance', the spot follows a mass audition, with unseen casting directors selecting and rejecting hopefuls from the huge cast of dancers whirling round the room. Choreography comes courtesy of industry darling Ryan Heffington, while the choice of soundtrack (Perfect by Brazilian electronic duo Tropkillaz) is unexpected and fresh.