Qatar Airways: A World Like Never Before

Qatar Airways has launched one of the airline’s biggest and most cinematic brand campaign to date. Called A World Like Never Before, the spot is inspired by Hollywood and takes passengers on a magical journey to a fantasy world designed to capture their imagination. The centrepiece of the campaign, created by 180 Kingsday in Amsterdam and directed by Ben Scott, is a visually stunning film portraying one family’s journey with Qatar Airways. The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City.