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Taco Bell – Taco Bell: Retrieval

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Following on from last year's trailer for faux conspiracy thriller Web of Fries, starring Josh Duhamel, agency Deutsch LA has collaborated with Taco Bell’s production arm Live Más Productions to create another fun, big-budget spoof.

The cinematic, finely crafted film was directed by James Gray, produced by Superprime and cut by Union Editorial. It takes on the sci-fi genre (most closely resembling Christopher Nolan’s Interstellar) with X-Men’s James Marsden playing a heroic former astronaut, loving dad and blue-eyed dreamboat who is persuaded to once again don his spacesuit and venture into the galaxy to bring back the beloved Nacho Fries that seemed to have fallen down a black hole.

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