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Zoflora – Kills Germs Beautifully

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Without using any CGI, Kills Germs Beautifully is an au naturale creative percussion from director Gus Filgate.

A marvelously elegant woman struts through her home, and in her wake, flower petals, dried fruit, and roses bloom. Backed by Edith Piaf’s Non, Je Ne Regrette Rien, the film is strangely transcendent, a mythical fantasy of cleaning in a home that feels marvelously surreal. Amid herbs and citrus, the home becomes a beautiful place again.

Creative and production outfit Quiet Storm shot the entire Zoflora commercial in camera. Using a phantom camera on a Bolt Motion controlled rig, the hi-speed explosions were shot at 500 FPS, then combined with the 25 FPS movement of the hero character.

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