Alex Anderson Launches STRANGE ATTRACTOR
The industry veteran will use his broad knowledge and experience.
Creative connector Alex Anderson has opened STRANGE ATTRACTOR, a firm focused on the representation of innovative talent for all US markets. By definition, a strange attractor is a solution to a chaotic system which yields a mysterious and captivating fractal design form - essentially turning chaos into art. Having held a scope of upper level positions throughout his career, from Managing Director to Executive Producer to Head of Sales and Marketing, STRANGE ATTRACTOR enables Anderson to coalesce his experience in business development, creative, production and talent management in a single entity.
“One reason I decided to launch STRANGE ATTRACTOR now is because there is a pervasive optimistic feeling and a ton of new faces in our industry at this moment,” explains Anderson. “It’s exciting to hear about the people’s creative ambitions and I want us to have an impact on the current wave of ideas. Reps are tastemakers and see more jobs across their evolution than anyone else. By this very nature we are uniquely situated to powerfully match-make. It’s a position I relish and my roster is populated in response to the needs of the ideas within our landscape.”
“With STRANGE ATTRACTOR, sales is integrated across all US markets, which opens up incredible opportunity.” adds Anderson. “This continuity with regard to approach, personality, and capabilities of my partner companies and talent is vital to making the connections. Creating work is delicate, intense and intimate. Getting the relationships right is the foundation of great work.”
Anderson maintained his own creative consultancy before signing on in 2015 as Managing Director at GenPop, the Los Angeles-based production company launched by Ben Conrad, formerly of Logan. Prior to GenPop and his consultancy, Anderson was recognized for building the award-winning GreenDot Films into a prolific commercial house.
The decision to leave GenPop on a high note is a typical display of Alex Anderson’s willingness to take risks and push forward in an industry where success is based on creating the cutting edge. Anderson officially launches his next act by casting the Strange Attractor roster, which includes Animal Music, Detour Films, Fellow, Public-Library, † TGNSF † and Trollbäck+Company. All companies are represented nationally.
