Alexa joins the Thursday Night Football crew
Thursday Night Football has moved to Prime Video and brought some buddies.
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Thursday Night Football has moved to Prime Video and brought some buddies.
On the heels of a ground-breaking 11-year deal with the NFL, Amazon has partnered with Little Hands of Stone and Hungry Man to show NFL fans how Alexa can crank up the Thursday Night Football game experience.
For football fans, the game is about more than just the game. It’s about how they watch the game and who they watch it with. And stats. And food. And trash-talking.
“NFL football is a team sport. Not just when you play it, but when you watch it. That’s why most fans have a crew they like to watch football with,” said Matt McCain, co-founder of Seattle’s Little Hands of Stone. “Working with the team at Amazon, we are introducing a crew that wouldn’t be complete without Alexa, to celebrate and commiserate on a weekly basis. In this case, every Thursday night.”
Credits
View on- Agency Little Hands of Stone/Seattle
- Production Company Hungry Man
- Director Dan Opsal
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Credits
View on- Agency Little Hands of Stone/Seattle
- Production Company Hungry Man
- Director Dan Opsal
- Editor Hungry Man
- Chief Creative Officer Michael Boychuk
- Creative Director Matt McCain
- Executive Producer Kris Dangla
- Creative Operations Lead Tiffany Stone
- DP Stephen McGehee
- Executive Producer Mino Jarjoura
- Executive Producer/Head of Sales Dan Duffy
- Executive Producer Caleb Dewart
- Line Producer Buzzy Cancilla
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Credits
powered by- Agency Little Hands of Stone/Seattle
- Production Company Hungry Man
- Director Dan Opsal
- Editor Hungry Man
- Chief Creative Officer Michael Boychuk
- Creative Director Matt McCain
- Executive Producer Kris Dangla
- Creative Operations Lead Tiffany Stone
- DP Stephen McGehee
- Executive Producer Mino Jarjoura
- Executive Producer/Head of Sales Dan Duffy
- Executive Producer Caleb Dewart
- Line Producer Buzzy Cancilla
This new national campaign, directed by Dan Opsal at Hungry Man, highlights this lovable, semi-dysfunctional new crew. We follow them through the highs, lows, and arguably regrettable moments that come with watching football together.
Each spot shows off new ways Alexa enhances the game experience, whether it’s re-watching that interception 8 times, dialing your smart home set-up to hype the TD’s, or rubbing your buddy’s nose in his team’s crap performance.
A series of :30s and :15s spots will stream nationally on Amazon Prime during Thursday Night Football, beginning October 20th, 2022.
