Amazon Ads makes media magic
Developed in partnership with Anomaly, the campaign brings a touch of magic to every touchpoint, creating small, surprising moments that speak to marketers and spark their curiosity about what media can do.
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The more media plans you put together or review over a career, the more it can feel like you’ve seen it all. While there’s no shortage of solutions promising massive reach and sharper optimisation, most end up feeling the same.
Now, Amazon Ads is bringing the magic back to media. Their latest campaign, Make Media Magic, highlights a full-funnel, tech-powered ad solutions that give marketers an ever-expanding canvas, across Amazon and the open web, built to reignite creativity and excitement in media planning.
Developed in partnership with Anomaly, the campaign brings a touch of magic to every touchpoint, creating small, surprising moments that speak to marketers and spark their curiosity about what media can do.
The campaign’s 65-second hero film stars a seasoned marketer who has seen it all. As the narrator tells her story in rhyme, we learn she’s been in the industry for years, buying, selling, and making her name. But one quiet morning, something new catches her eye: Amazon Ads. Feeling uninspired, she decides to give it a try. From there, her campaign takes flight, spreading across Amazon Ads’ full-funnel canvas, building momentum with every placement. With her campaign a success, we see our once uninspired marketer, now feeling reinvigorated and excited.
Credits
View on- Agency Anomaly/New York
- Production Company magna studios/Los Angeles
- Director Julien & Quentin
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Credits
View on- Agency Anomaly/New York
- Production Company magna studios/Los Angeles
- Director Julien & Quentin
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Editing Trim
- Post Producer Pia Ebrill
- Editor Paul Hardcastle
- VFX Electric Theatre Collective
- VFX Managing Director Antonia Vlasto
- VFX Producer Mike Facey
- VFX Producer Katie Sharpe
- Head of 2D Iain Murray
- VFX Designer Rebecca Betty Tzouliou
- Production Services Twenty Four Seven/Lisbon
- Production Services Managing Director Mariana Barbosa
- Production Services Executive Producer Mariana Teixeira da Mota
- Group Creative Director Dan Shapiro
- Associate Creative Director Ryder Stevens
- Associate Creative Director Robert Gooden
- Producer Mateus DeFaria
- Line Producer Lisa Cowan
- Production Designer Nathan Parker
- DP Erik Messerschmidt
- Post Producer Anne Lai
- Assistant Editor Lorna Searl
- Assistant Editor Kevin Vu
- VFX Supervisor Stirling Archibald
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/New York
- Production Company magna studios/Los Angeles
- Director Julien & Quentin
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Editing Trim
- Post Producer Pia Ebrill
- Editor Paul Hardcastle
- VFX Electric Theatre Collective
- VFX Managing Director Antonia Vlasto
- VFX Producer Mike Facey
- VFX Producer Katie Sharpe
- Head of 2D Iain Murray
- VFX Designer Rebecca Betty Tzouliou
- Production Services Twenty Four Seven/Lisbon
- Production Services Managing Director Mariana Barbosa
- Production Services Executive Producer Mariana Teixeira da Mota
- Group Creative Director Dan Shapiro
- Associate Creative Director Ryder Stevens
- Associate Creative Director Robert Gooden
- Producer Mateus DeFaria
- Line Producer Lisa Cowan
- Production Designer Nathan Parker
- DP Erik Messerschmidt
- Post Producer Anne Lai
- Assistant Editor Lorna Searl
- Assistant Editor Kevin Vu
- VFX Supervisor Stirling Archibald
A 30-second and three 15-second spots accompany the hero film, with the 15s focusing on three core features of Amazon Ads: the premium third-party ad supply, trillions of audience signals, and its full-funnel capabilities. Make Media Magic marks the latest step in Amazon Ads’ mission to reimagine what’s possible when marketers are given the tools and the inspiration to think bigger.
Like previous campaigns, this latest iteration is rooted in an audience truth, one that allows us to connect with them on an emotional level. The campaign spans digital video, high-impact display, and social, with the magic of Amazon Ads set to appear in some unexpected places along the way, including Amazon Ads Streaming TV, OLV, and device media, in addition to other key channels.
“This campaign is a rallying cry for marketers who are looking to make media magic,” said Carly Zipp, Global Director, Brand Marketing at Amazon Ads. “Amazon Ads offers more than just media; we offer an expansive canvas that captivates audiences from first glance to final click. We want marketers to know that creating an innovative and high-impact media plan isn’t too good to be true; it’s what we make possible every day through Amazon Ads.”
“Marketers working on the most well-known brands told us they’re hungry for something that feels new. With Make Media Magic, we set out to prove that Amazon Ads isn’t just powerful, it’s creatively inspiring,” said Dan Shapiro, Group Creative Director at Anomaly New York. “This campaign is about injecting that sense of magic into the work itself through unexpected campaign extensions that show what’s possible when you unlock the full canvas of Amazon’s advertising solutions.
