An Auntie for all
BBC Creative and Academy collaborate on a soaring montage demonstrating the special place the Beeb holds at the heart of UK culture.
Credits
View on- Agency BBC Creative/London
- Production Company Academy
- Director Sam Rice-Edwards
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Credits
View on- Agency BBC Creative/London
- Production Company Academy
- Director Sam Rice-Edwards
- Editor Assembly Films
- Head of Production James Wood
- Director Seb Edwards
- Executive Producer Medb Riordan
- Producer Shirley O'Connor
- Sound Designer Mark Hills
- Colorist Lewis Crossfield
- Post Producer Jo Gutteridge
- Director Justin Bairamian
- Producer Rachel Roberts
- Art Director Rachel Miles
- Creative Director Chris Vernon
- Creative Michael Tsim
- Planner Mike Lean
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Credits
powered by- Agency BBC Creative/London
- Production Company Academy
- Director Sam Rice-Edwards
- Editor Assembly Films
- Head of Production James Wood
- Director Seb Edwards
- Executive Producer Medb Riordan
- Producer Shirley O'Connor
- Sound Designer Mark Hills
- Colorist Lewis Crossfield
- Post Producer Jo Gutteridge
- Director Justin Bairamian
- Producer Rachel Roberts
- Art Director Rachel Miles
- Creative Director Chris Vernon
- Creative Michael Tsim
- Planner Mike Lean
Despite what the press/UK Government might have you believe, the British public, by-and-large, are tremendously proud of the dear old BBC.
Marking the over 100 years of public broadcasting service, This is Our BBC is an unashamed celebration of everything that's made the broadcaster great through the ages; from Idris Elba, to Sir David Attenborough, Jodi Comer, Dizzee Rascal and newsreaders through the ages, alongside memorable musical moments like Freddie Mercury at Live Aid, Adele at Glastonbury and The Proms.
Conceived in-house by BBC Creative and produced by Academy Films sibling pairing Sam Rice-Edwards (whose editing background clearly came into the fore for such a complex piece) and Seb Edwards, the delightful piece managed to construct a narrated through-line whilst pulling out moments that span the nation's interest - R1Xtra and People Just Do Nothing happily sitting alongside EastEnders and The Archers.
“[The film is a] great reminder of the BBC’s remit to inform, educate and entertain," comments Kerris Bright, BBC Chief Customer Officer. "The film is part of a strategy we started developing last year to demonstrate how central the BBC is to UK culture, and that it truly belongs to each and every one of us.
"This is Our BBC reveals that the BBC is a reflection of who we are, across all our nations. We are here to represent communities, bring people together, witness moments in history and celebrate sporting success. It shows us there should always be something for everyone on the BBC and I think that’s something we should all reflect on and be proud of in our 100th year."